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New Species Conservation Auction - Name that Lichen!

Posted: Sat Nov 19, 2011 11:12 pm
by edfrank
New Species Conservation Auction - Name that Lichen!
NEW SPECIES CONSERVATION AUCTION - Please Support this Unique Fundraiser!

December 15 deadline!

*See the new YouTube clip (2 minutes) at:

Make a bid for the naming rights to a new lichen species to help protect endangered ancient forests!

The scientific naming rights to a newly discovered species of lichen will be auctioned-off to the highest bidder as a fundraiser for a British Columbian conservation organization.

Canadian botanical researcher Trevor Goward discovered the new species of bryoria or “horsehair lichen” in the inland temperate rainforest of British Columbia. Goward is donating the naming rights for the new species to the Ancient Forest Alliance (, a Canadian non-profit conservation group working to protect the province’s old-growth forests, along with donating the naming rights for another new lichen species to The Land Conservancy of BC, a conservation group working to protect a wildlife corridor near Wells Gray Park.

See a photo of the new species of horsehair lichen at: ... php?ID=233

***TO MAKE A BID (note that groups can also bid) and for more details, go to the Ancient Forest Alliance website and click on the lichen icon on the home page at:
Bidding ends at the end of Dec.15, 2011.

WHY Should YOU Make a Bid for this New Species?

1. Your name would be enshrined as a legacy that could endure as long as our civilization lasts!

Having your name - or that of a loved one, your favourite celebrity, role model, hero, sports team - linked to a living species is a legacy that lasts a long time. It has been almost three centuries since the modern system of biological classification was developed by Carolus Linnaeus; and even now the names of people after whom he christened various plants and animals are still with us. With any luck your name will endure as long as our civilization does. Not even Shakespeare could hope for more than that!

2. It will help set a precedent for a potentially successful new way to raise millions of dollars for conservation around the world!

Thousands of new species are described by taxonomists every year. If this fundraiser is successful, it will help to create a model that could convince other taxonomists to support conservation organizations, raising millions of dollars for conservation around the world for the Earth’s diverse ecosystems and biodiversity!

3. You will greatly help British Columbia’s leading – and leanest – environmental organization working at the forefront of the campaign to protect British Columbia’s endangered old-growth forests.

The old-growth forests of British Columbia are among the most magnificent forests on the planet, harbouring trees with trunks as wide as living rooms and that tower as tall as downtown skyscrapers. These forests are home to some of the largest and most charismatic animal species on Earth, including grizzly bears, mountain lions, wolves, and mountain caribou, and some of the most endangered species, like the spotted owl and white-headed woodpecker.

The Ancient Forest Alliance has generated huge media coverage, public awareness, and policy influence in less than 2 years since its founding – with only a tiny fraction of the funding base compared to other major environmental organizations. The organization has built vital new support among tourism businesses, First Nations, politicians, forestry workers, and a large diversity of citizens that will ultimately lead to success if the campaign is adequately funded.

- See the organization’s spectacular photogallery of Canada’s biggest trees and stumps:

- See the ancient forest video gallery at:

- See “before” and “after” maps of the loss of ancient forests on Vancouver Island at: ... h-maps.php

More Background Info on Lichens

The lichen species were discovered in B.C. in recent years by botanical researcher Trevor Goward. According to scientific protocol, the right to give a new species its scientific name goes to the person who describes it. However, an online auction running on each organization’s website into the fall will earn the highest bidders the right to name these lichens - whether after loved ones, themselves, or whomever they choose.

Lichens are small, stationary organisms often mistaken for plants, but better thought of as cooperative (symbiotic) unions of fungi and algae. Instead of invading or scavenging like other fungi, lichen fungi live off sugars from tiny photosynthetic algal cells maintained within the body of the lichen. Lichens are sometimes thought of as fungi that have discovered agriculture.

Many lichens are sensitive to pollution and disturbance and become rare in urbanized and industrialized landscapes. The conversion of old-growth forests to tree plantations is taking a particularly heavy toll on the abundance and diversity of lichens in British Columbia. Some lichens provide critical winter food for animals like mountain caribou in B.C.’s inland rainforests and black-tailed deer in B.C.’s coastal rainforests.

Lichens come in many shapes and sizes. The lichen on loan to the Ancient Forest Alliance is a Bryoria or “Horsehair Lichen”, which forms elegant black tresses on the branches of trees in old-growth forests. The Land Conservancy’s lichen is a Parmelia or “Crottle Lichen”, consisting of strap-like lobes pale greyish above and black below. It too inhabits the branches of trees, and grows in the Clearwater Valley, where TLC is working with Goward to create a critical wildlife corridor for southern Wells Gray Park.

See more fascinating details about the lichens and taxonomic tithing from Trevor Goward at:

Support the Ancient Forest Alliance!

We are a new organization and greatly need your support.
Please DONATE securely online at

Visit the Ancient Forest Alliance online at:
Play the new Facebook game ‘Wordraiser’ to benefit the AFA!

Re: New Species Conservation Auction - Name that Lichen!

Posted: Wed Dec 07, 2011 9:30 pm
by edfrank
The name of the lichen
There’s a growing market for naming new species, and conservation groups are tapping in

By Nick Walker ... xonomy.asp

Click on image to see its original size
Goward is working with a pair of conservation organizations in British Columbia to auction off the right to name his two new species. The Victoria-based Ancient Forest Alliance, which is dedicated to protecting and advocating for the province’s old-growth forests, is soliciting bids for Bryoria, a “horsehair lichen” that cascades over tree branches in long, black strands. Goward hopes that the auction money will help the organization “make its voice heard in coming elections.” The Land Conservancy of British Columbia (TLC), meanwhile, is selling the naming rights to Parmelia, a leafy, branch-clinging “crottle” lichen marked by slender, pallid grey lobes. Proceeds from the winning bid will go toward the purchase of private land to create a wildlife corridor between two sections of Wells Gray Provincial Park, in east-central British Columbia.

Re: New Species Conservation Auction - Name that Lichen!

Posted: Sat Dec 17, 2011 6:36 pm
by edfrank
Scientists' names live on in lichens ... story.html
By Judith Lavoie, Times Colonist December 17, 2011
Two newly-discovered lichens will be named after a botanist, who died of brain cancer in 2005, and a biologist, who died in a car accident in January. An auction for the right to name the lichens raised $17,900 for The Land Conservancy and $4,000 for the Ancient Forest Alliance.

Artist Anne Hansen, of Victoria, made the winning bid on the hairlike bryoria lichen, which will be known as Bryoria kockiana in memory of her husband, Henry Kock. "Henry was a tireless champion of biodiversity and inconspicuous species like toads, lichens and sedges," Hansen said....
The second lichen, a two-toned, more leafy variety, will be named Parmelia Sulymae in honour of Randy Sulyma, a forester and biologist who was 43 when he died in a vehicle accident in Chetwynd.
Read more: ... z1gq0BIr8K